DMA codes

Now you can generate sales statistics by Nielsen DMA^® codes!

We are authorized licensees of Nielsen Media Research's DMA^® codes and have the Nielsen Designated Market Areas. It can be used by media companies and anyone needing a way to define market areas for every continental U.S. county (plus Hawaii and parts of Alaska).

This DMA^® code product is a unique product because of the following:

• Better Format: We update our data throughout the year! Instead of one large file with lots of duplicate information, we have created 3 smaller, normalized files without duplication of DMA^® or County names. This format is ideal for programmers to load into a database.
• Cleaner Names: We have included our custom, cleaned-up DMA^® and County names, along with Nielsen's abbreviated names. The abbreviated names often are difficult to understand and all upper-case. Our names are designed for improved reporting and eliminates the guesswork of what some of the areas cover. For instance, one county in Minnesota is abbreviated: BL ERTH-NCL-S. Our name is: Blue Earth-Nicollet South. Blue Earth and Nicollet are names of counties in Minnesota and some counties are split by Nielsen into areas such as: North, South, East, West and Central.
• More Accurate: DMAs^® are based primarily on counties and our U.S. ZIP Code data products have counties which are more accurate than what the U.S. Postal Service and others provide in their data. When necessary, we will override these with the real primary county.
• We update our data throughout the year: To keep you current with all ZIP Code changes. Nielsen assigns DMA^® Codes in the fall of each year (at the beginning of the new television season). There are many ZIP Code changes that happen throughout the year and we will keep our data current with these changes so your statistics will always be accurate.

Go to our Download Page to try a demo of the data!